Joe DiChiaraBefore AI, research meant disappearing into Google for “just a quick check” and reemerging three hours later knowing the average lifespan of a sea turtle but nothing about your target market.
Joe DiChiaraIf you’ve ever spent your Monday morning digging through emails for that one client request from “about two weeks ago,” you know the pain of poor workflow. Pre-AI, you either paid for expensive project management software you never learned to use, or you kept everything in a notebook last updated during the Obama administration.
Joe DiChiaraRemember the days when you’d beg your cousin’s kid (the one “good at Photoshop”) to make you a logo? Two weeks later you’d get a pixelated nightmare and a bill for “creative direction.”
Joe DiChiaraLet’s be honest—before AI, social media marketing for most self-employed folks looked like a caffeine-fueled guessing game. You’d stare at a blank Instagram caption box like it owed you money, then post something “creative” that got three likes (two of which were your mom and your dog’s account).