
Research Without the Rabbit Holes: AI as Your Business Intel Department
Before AI, research meant disappearing into Google for “just a quick check” and reemerging three hours later knowing the average lifespan of a sea turtle but nothing about your target market.
AI tools like Perplexity.ai, Claude, and ChatGPT with browsing save you from that fate. You can ask, “What are the top three industry trends for independent marketing consultants in 2025?” and get a distilled, source-linked summary in minutes. Need competitor analysis? AI can scrape public data, summarize it, and even suggest strategic moves based on the findings.
Pro Tip: Schedule a weekly 15-minute “AI research report” session. Feed the AI your niche, goals, and challenges, and let it deliver market updates, keyword opportunities, and even potential partnership leads—without you having to drown in open tabs.
Bottom line:
AI isn’t about replacing you—it’s about removing the busywork, so you can spend more time doing the thing that actually grows your business: delivering value to your clients. Or, as I like to say, letting AI handle the “grunt work” so you can handle the “great work.”
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